3 Critical Marketing Assets You’re Probably Ignoring
Does your marketing strategy seem overly focused? You might be proud of your team, but often marketing teams will focus on what they believe works at the exclusion of other options. That could mean that they’re missing out on critical assets.
Reviews
Small businesses don’t usually get the full story when it comes to customer reviews. Reviews are a huge asset when it comes to bringing in new business. About 90% of consumers check out the reviews before making a purchase with a small business.
You need good reviews because it genuinely helps people find your business. Encourage customers to give their opinion on our service or product on Google Reviews, Yelp and Amazon. Reviews help search engines know that your business exists and that it’s legitimate. How can you start getting more reviews? Ask your best customers or offer a discount or coupon after someone submits a review, whether it’s good or bad.
Video
Marketers have known for decades that video grabs attention and inspires action. But, many businesses put it off because the misconception is that it’s expensive. Video is no longer expensive to create, produce, or distribute. You can create diverse content and distribute it efficiently online.
You can upload a video to YouTube, Facebook, and Instagram and reach hundreds of thousands of people. Out of the entire U.S. audience base, 82% watch video online. Not only does video reach a vast audience, but it also comes with a high rate of effectiveness. If we use doTERRA’s YouTube channel as an example, you see that you can use your videos for more than just pushing product. You can give event information, brand info, and fun, exciting ideas that will cause customers to trust you as a resource.
Stats
Statistics almost always come free or at the expense of industry education that your company would benefit from anyway. You can collect data information through customer relationship management software, pen and paper, or — this is the most popular option — use a consumer survey service like SurveyMonkey.
Any information you have on your company or sales can provide valuable insight into your industry. B2B clients can harness stats for their clients’ industries, while B2C clients can showcase their success and extend thanks to their customer base. Additionally, provide surveys to your most frequent shoppers as part of A/B testing. See what works from the people who are known to pay attention.
Put your reviews to work for you, start implementing video into your marketing strategy, and use valuable stats to impact your audience. These three assets are often overlooked, but they can significantly impact your company.
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