Any small business is only as good as how successfully it meets the needs of its target market. Here are three ways that you can ensure that you are reaching and resonating with the people that mean the most to the success of your business.

Segment Your Audience

Before you can successfully reach your target audience, you need to effectively define that market. You can segment your audience by lifecycle stage, by product or service, by the amount of spend, by geography, and by level of engagement. Understanding how to use market segmentation to meet the needs of your business will go a long way in ensuring your success in reaching your target market. https://www.podium.com/article/marketing-segmentation/ is a good resource to learn more about how you can boost your return on investment through market segmentation.

Source: https://www.podium.com/article/marketing-segmentation/https://www.podium.com/article/marketing-segmentation/

Ask for Feedback

It is important to be intentional about always learning more about the needs of your target audience. You can be purposeful about this by soliciting feedback from both current and potential clients. Depending on the size and scope of your business, you can ask for this feedback through a variety of avenues. Once you have feedback, it is critical that you do not just sit on it. Use the feedback about what you can do better to brainstorm ways to more effectively reach your target market in tangible ways that deliver big results for your bottom line.

Source: https://herothemes.com/blog/ask-customers-for-feedback/https://herothemes.com/blog/ask-customers-for-feedback/

Engage on Social Media

In today’s increasingly digitized world, one of the best ways that you can meet the needs of your target audience is to encourage engagement on social media. In order to reach the largest audience, many marketers choose Facebook as their primary platform. If your target audience skews younger, you will want to consider using Twitter and Instagram due to their demographics. Once you have decided what social media platforms to use, you need to find ways to connect with your target market. Engagement is king with social media, making it important that you post topics that encourage interaction. Quick polls are an easy way to support engagement and stimulate conversation so that you can continue to learn more about your target market.

Source: https://promorepublic.com/en/blog/10-ways-find-audience-social-media/https://promorepublic.com/en/blog/10-ways-find-audience-social-media/

In order to create impactful customer experiences, you need to understand who you are trying to reach and how to best do so. Following these three tips will provide a good guiding framework for all of your marketing goals.

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Does your marketing strategy seem overly focused? You might be proud of your team, but often marketing teams will focus on what they believe works at the exclusion of other options. That could mean that they’re missing out on critical assets.

Reviews

Small businesses don’t usually get the full story when it comes to customer reviews. Reviews are a huge asset when it comes to bringing in new business. Most consumers check out the reviews before making a purchase with a small business.

You need good reviews because it genuinely helps people find your business. Encourage customers to give their opinion on our service or product on Google Reviews, Yelp and Amazon. Reviews help search engines know that your business exists and that it’s legitimate. How can you start getting more reviews? Ask your best customers or offer a discount or coupon after someone submits a review, whether it’s good or bad.

Video

Marketers have known for decades that video grabs attention and inspires action. But, many businesses put it off because the misconception is that it’s expensive. Video is no longer expensive to create, produce, or distribute. You can create diverse content and distribute it efficiently online.

You can upload a video to YouTube, Facebook, and Instagram and reach hundreds of thousands of people. Out of the entire U.S. audience base, 82% watch video online. Not only does video reach a vast audience, but it also comes with a high rate of effectiveness. If we use doTERRA’s YouTube channel as an example, you see that you can use your videos for more than just pushing product. You can give event information, brand info, and fun, exciting ideas that will cause customers to trust you as a resource.

Stats

Statistics almost always come free or at the expense of industry education that your company would benefit from anyway. You can collect data information through customer relationship management software, pen and paper, or — this is the most popular option — use a consumer survey service like SurveyMonkey.

Any information you have on your company or sales can provide valuable insight into your industry. B2B clients can harness stats for their clients’ industries, while B2C clients can showcase their success and extend thanks to their customer base. Additionally, provide surveys to your most frequent shoppers as part of A/B testing. See what works from the people who are known to pay attention.

Put your reviews to work for you, start implementing video into your marketing strategy, and use valuable stats to impact your audience. These three assets are often overlooked, but they can significantly impact your company.

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In business, you will often come up against problems and difficulties, but the only way to be successful is to be able to take these problems and to create solutions for them. There will never be a shortage of problems arising, but there can be a shortage of ideas for solutions. Here are three tips to help you create your own solutions.

Identify the Real Problem

InnovationManagement recommends that when you are faced with an issue in business, the first step is to work out and understand what the real problem is because it’s not always what it appears. Being able to define and to understand a problem is vital to creating a solution for it. You need to look at the problem from every possible perspective, not simply the obvious one. Use this knowledge to consider what has brought about this problem and what ways there are around or through it. The important thing to do is to ask yourself, “What is making this a problem?” If you consider this question, you are more able to know why this is an important issue and what is contributing to the problem.

Consider All the Contributing Factors

To create solutions, you need to be able to look at the big picture. It is very rare that one factor is causing a problem on its own, and contributing factors can come from anywhere. Similarly, solutions can come from just about any place, so it’s just as important to look at the big picture for the solution and not just the problem. EMPA explains that people, processes, and technology are all components that can contribute to both issues and solutions. Being able to consider all these factors, and therefore use them, allows you the opportunity to use a multifaceted approach. This type of approach means you can tackle an issue from all sides, and you can more easily understand and solve it.

Prioritize Your Response

When faced with a problem, it is common for it to include many different factors and issues all at the same time, which is why understanding priorities is necessary. RescueTime suggests that creating solutions for several issues at the same time is overwhelming, so it is better to take them one at a time and in the correct order of priority.

In business, creating solutions will put you ahead and will make you vital to any team, so following these steps whenever you approach an issue is how you can set yourself up for success.

To help overcome your business difficulties, book your consultation with Ms. Wright today!

Consumers trust is a valuable asset to your company. When consumers trust your brand, it means that they will keep coming back, and they will recommend you to others. But as with all relationships, trust does not happen instantly. It is cultivated over time with every interaction with your company and every story about your brand. Here are some suggestions for growing consumer trust in your brand.

Communicate

Open communication is a two-way street. When a consumer contacts you, that person needs to feel heard. Email and social media now allow for very fast responses to consumers. However, it is critical that communication with consumers be authentic. You may want to have someone in your business who is responsible for such communication. People will figure out that they are receiving an automatic response. It is best when someone takes the time to craft a response that speaks directly to the consumer’s concerns.

Reviews

Positive reviews catch people’s attention. When people search for a product or service, they will often search for customer reviews at the same time. There are a few things to know about Google reviews, but basically, you should know people trust them. You want to encourage happy customers to leave reviews about your business as this will increase consumer interest. Whether it is Google reviews, Facebook reviews, or reviews on other platforms, positive customer reviews are key to business growth in the digital age.

Respond Calmly

The challenge of the ease of communication that social media provides is that bad news also travels quickly. Some consumers will be critical of your business. They may have had a bad experience and want to let other people know. Because you have so much invested in your business, it can be tempting to give an angry reaction to a bad review or respond to snark with snark. This strategy almost never makes things better. Instead, respond calmly, apologizing for mistakes that have been made and acknowledging valid criticism. That poor review is an opportunity to step back and look at your business from a different perspective. A calm response allows you to get past the situation and move forward.

Be Honest

False or exaggerated claims will destroy trust in your brand. It can be tempting to make such claims if you are trying to sell a product quickly. However, you will have a series of one-time consumers rather than a growing customer base. Instead, be honest about the limits of your products and services. People would rather be surprised by a product or service that exceeds expectations than disappointed by a brand that falls short of its claims. The need for honesty also extends to acknowledging mistakes. Tell it like it is when your company misses the mark. Consumers will respect your honesty. They will be much more likely to give you a second chance.

Generosity

One way of encouraging trust is by cultivating goodwill for your brand. While it is important to make a profit, it is also important to find ways to share your success with the local community your serve. Investing in service organizations, youth sports teams or community projects help people see that you care about the well-being of the community. Generosity is also seen in the way you treat employees. People respect a company that cares for employees at all levels. Treating them fairly and providing adequate wages and benefits creates a positive culture. Consumer trust will grow as they see your company creating a caring atmosphere.

Growing consumer trust involves a series of intentional choices. Pursuing trust may not create larger profits in the short term, but it will lead to higher growth in the long term. People keep returning to the brands they trust.

If you’re looking to improve your business, book a consultation today!