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How Your Small Business Can Best Meet the Needs of Your Target Audience

Any small business is only as good as how successfully it meets the needs of its target market. Here are three ways that you can ensure that you are reaching and resonating with the people that mean the most to the success of your business.

Segment Your Audience

Before you can successfully reach your target audience, you need to effectively define that market. You can segment your audience by lifecycle stage, by product or service, by the amount of spend, by geography, and by level of engagement. Understanding how to use market segmentation to meet the needs of your business will go a long way in ensuring your success in reaching your target market. https://www.podium.com/article/marketing-segmentation/ is a good resource to learn more about how you can boost your return on investment through market segmentation.

Source: https://www.podium.com/article/marketing-segmentation/https://www.podium.com/article/marketing-segmentation/

Ask for Feedback

It is important to be intentional about always learning more about the needs of your target audience. You can be purposeful about this by soliciting feedback from both current and potential clients. Depending on the size and scope of your business, you can ask for this feedback through a variety of avenues. Once you have feedback, it is critical that you do not just sit on it. Use the feedback about what you can do better to brainstorm ways to more effectively reach your target market in tangible ways that deliver big results for your bottom line.

Source: https://herothemes.com/blog/ask-customers-for-feedback/https://herothemes.com/blog/ask-customers-for-feedback/

Engage on Social Media

In today’s increasingly digitized world, one of the best ways that you can meet the needs of your target audience is to encourage engagement on social media. In order to reach the largest audience, many marketers choose Facebook as their primary platform. If your target audience skews younger, you will want to consider using Twitter and Instagram due to their demographics. Once you have decided what social media platforms to use, you need to find ways to connect with your target market. Engagement is king with social media, making it important that you post topics that encourage interaction. Quick polls are an easy way to support engagement and stimulate conversation so that you can continue to learn more about your target market.

Source: https://promorepublic.com/en/blog/10-ways-find-audience-social-media/https://promorepublic.com/en/blog/10-ways-find-audience-social-media/

In order to create impactful customer experiences, you need to understand who you are trying to reach and how to best do so. Following these three tips will provide a good guiding framework for all of your marketing goals.

Ready to revamp your brand? Book a consultation with us today!

Marketing Meeting

3 Critical Marketing Assets You’re Probably Ignoring

Does your marketing strategy seem overly focused? You might be proud of your team, but often marketing teams will focus on what they believe works at the exclusion of other options. That could mean that they’re missing out on critical assets.

Reviews

Small businesses don’t usually get the full story when it comes to customer reviews. Reviews are a huge asset when it comes to bringing in new business. About 90% of consumers check out the reviews before making a purchase with a small business.

You need good reviews because it genuinely helps people find your business. Encourage customers to give their opinion on our service or product on Google Reviews, Yelp and Amazon. Reviews help search engines know that your business exists and that it’s legitimate. How can you start getting more reviews? Ask your best customers or offer a discount or coupon after someone submits a review, whether it’s good or bad.

Video

Marketers have known for decades that video grabs attention and inspires action. But, many businesses put it off because the misconception is that it’s expensive. Video is no longer expensive to create, produce, or distribute. You can create diverse content and distribute it efficiently online.

You can upload a video to YouTube, Facebook, and Instagram and reach hundreds of thousands of people. Out of the entire U.S. audience base, 82% watch video online. Not only does video reach a vast audience, but it also comes with a high rate of effectiveness. If we use doTERRA’s YouTube channel as an example, you see that you can use your videos for more than just pushing product. You can give event information, brand info, and fun, exciting ideas that will cause customers to trust you as a resource.

Stats

Statistics almost always come free or at the expense of industry education that your company would benefit from anyway. You can collect data information through customer relationship management software, pen and paper, or — this is the most popular option — use a consumer survey service like SurveyMonkey.

Any information you have on your company or sales can provide valuable insight into your industry. B2B clients can harness stats for their clients’ industries, while B2C clients can showcase their success and extend thanks to their customer base. Additionally, provide surveys to your most frequent shoppers as part of A/B testing. See what works from the people who are known to pay attention.

Put your reviews to work for you, start implementing video into your marketing strategy, and use valuable stats to impact your audience. These three assets are often overlooked, but they can significantly impact your company.

Ready to grow your audience? Take one of our master classes in audience building today!

Confused Businessman

3 Tips for Creating Solutions in Business

In business, you will often come up against problems and difficulties, but the only way to be successful is to be able to take these problems and to create solutions for them. There will never be a shortage of problems arising, but there can be a shortage of ideas for solutions. Here are three tips to help you create your own solutions.

Identify the Real Problem

InnovationManagement recommends that when you are faced with an issue in business, the first step is to work out and understand what the real problem is because it’s not always what it appears. Being able to define and to understand a problem is vital to creating a solution for it. You need to look at the problem from every possible perspective, not simply the obvious one. Use this knowledge to consider what has brought about this problem and what ways there are around or through it. The important thing to do is to ask yourself, “What is making this a problem?” If you consider this question, you are more able to know why this is an important issue and what is contributing to the problem.

Consider All the Contributing Factors

To create solutions, you need to be able to look at the big picture. It is very rare that one factor is causing a problem on its own, and contributing factors can come from anywhere. Similarly, solutions can come from just about any place, so it’s just as important to look at the big picture for the solution and not just the problem. EMPA explains that people, processes, and technology are all components that can contribute to both issues and solutions. Being able to consider all these factors, and therefore use them, allows you the opportunity to use a multifaceted approach. This type of approach means you can tackle an issue from all sides, and you can more easily understand and solve it.

Prioritize Your Response

When faced with a problem, it is common for it to include many different factors and issues all at the same time, which is why understanding priorities is necessary. RescueTime suggests that creating solutions for several issues at the same time is overwhelming, so it is better to take them one at a time and in the correct order of priority.

In business, creating solutions will put you ahead and will make you vital to any team, so following these steps whenever you approach an issue is how you can set yourself up for success.

To help overcome your business difficulties, book your consultation with Ms. Wright today!

Trust the Brand

How to Foster Trust in Your Brand

Consumers trust is a valuable asset to your company. When consumers trust your brand, it means that they will keep coming back, and they will recommend you to others. But as with all relationships, trust does not happen instantly. It is cultivated over time with every interaction with your company and every story about your brand. Here are some suggestions for growing consumer trust in your brand.

Communicate

Open communication is a two-way street. When a consumer contacts you, that person needs to feel heard. Email and social media now allow for very fast responses to consumers. However, it is critical that communication with consumers be authentic. You may want to have someone in your business who is responsible for such communication. People will figure out that they are receiving an automatic response. It is best when someone takes the time to craft a response that speaks directly to the consumer’s concerns.

Reviews

Positive reviews catch people’s attention. When people search for a product or service, they will often search for customer reviews at the same time. There are a few things to know about Google reviews, but basically, you should know people trust them. You want to encourage happy customers to leave reviews about your business as this will increase consumer interest. Whether it is Google reviews, Facebook reviews, or reviews on other platforms, positive customer reviews are key to business growth in the digital age.

Respond Calmly

The challenge of the ease of communication that social media provides is that bad news also travels quickly. Some consumers will be critical of your business. They may have had a bad experience and want to let other people know. Because you have so much invested in your business, it can be tempting to give an angry reaction to a bad review or respond to snark with snark. This strategy almost never makes things better. Instead, respond calmly, apologizing for mistakes that have been made and acknowledging valid criticism. That poor review is an opportunity to step back and look at your business from a different perspective. A calm response allows you to get past the situation and move forward.

Be Honest

False or exaggerated claims will destroy trust in your brand. It can be tempting to make such claims if you are trying to sell a product quickly. However, you will have a series of one-time consumers rather than a growing customer base. Instead, be honest about the limits of your products and services. People would rather be surprised by a product or service that exceeds expectations than disappointed by a brand that falls short of its claims. The need for honesty also extends to acknowledging mistakes. Tell it like it is when your company misses the mark. Consumers will respect your honesty. They will be much more likely to give you a second chance.

Generosity

One way of encouraging trust is by cultivating goodwill for your brand. While it is important to make a profit, it is also important to find ways to share your success with the local community your serve. Investing in service organizations, youth sports teams or community projects help people see that you care about the well-being of the community. Generosity is also seen in the way you treat employees. People respect a company that cares for employees at all levels. Treating them fairly and providing adequate wages and benefits creates a positive culture. Consumer trust will grow as they see your company creating a caring atmosphere.

Growing consumer trust involves a series of intentional choices. Pursuing trust may not create larger profits in the short term, but it will lead to higher growth in the long term. People keep returning to the brands they trust.

If you’re looking to improve your business, book a consultation today!

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Goal Setting

There are two types of goals in life.

One is a short term goal and the other is a long term goal.

Short term goals are goals we are looking to achieve in a short span of time.

It could be as simple as a diet or getting yourself a new laptop.

While long term goals are goals you are loorking forward to achieve sometime in the future. Long term goals cannot be achieved overnight, but take longer period of time to finally achieve.

It is very important that we learn the difference and give yourself a target time frame and focus on that.

First things first, you must set your priorities straight.

Know what your main goal is, and learn how to keep it a priority at all times.

Never procrastinate as it will only slow down your progress in reaching your target.

Know what your goals are, and think about how you’re going to reach them and when you want to reach them. Focus on your need and excitement for it, as it will encourage you to work harder towards it.

Learn to be patient and understand that there will be some delays and some turning points. But that don’t mean you failed. It only means you need to improve yourself in some aspects and learn what your weaknesses are.

Finding out your weakness is also a big must in setting your goals.

When you know what your weaknesses are, it will be much easier for you to work on it to improve the way you are handling the situation.

Think of it as a challenge for self empowerment, to strengthen your faith in yourself making your goals seem so close to your reach.

Wisdom. You need the wisdom to understand that it takes time.

And when you understand that things don’t happen with a snap of a finger you will learn patience and perseverance. You will learn to wait and work harder for your target, making it success sweeter once you get to it, that’s why they say that  patience is a virtue and it really is.

Good things come to those who wait, but better things come to those who hustle.

Yes, learn how to hustle.

When you know what your goals are, you need to get to it by all means.

Know your competitors and learn how you can do better, and make sure that it stays a healthy competition, we all just want to get to the top in life, no one makes it out alive anyway. I’m kidding.

So as long as you keep in mind what your goals are and what you are willing to do to achieve them, we are set to a good start. Keep your focus on that goal. We already talked about passion and having the right mindset, now focus on the target and no matter what happens stay strong and only look at the things that matter in life, there are certainly no room for distractions.

It’s easy to make goals for yourself but reaching them is a different story.

Some don’t even get close to it because they are weakened and distracted.

Some don’t have the courage, and for some, they haven’t even set up goals in life yet.

It is important in life that we set goals for ourselves for us to have a sense of direction and have something to look forward to everyday. Without it we are merely just going along with the flow with no point or meaning in life.

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Mindset

Mind-set, is our mental attitude or our way of thinking.

Our mindset affects how we react to our everyday lives’ circumstances.

A positive mindset helps us see things in an optimistic light in

Life’s darkest hours while a negative mindset leads us to a pessimistic way of thinking.

It is important that we develop a positive mindset early in life.

It would lead us to the right and successful path in life.

A positive mindset helps us believe in ourselves even when nobody else would.

Many successful business owners have this kind of mental attitude.

They understand that not everyone makes it big during their first try and that it is okay to fail, what matters is that they tried and they can always try again until they succeed.

Our mindset also affects how we interact with other people. It plays a big role on how we handle our relationships with other people whether personal or work related.

People with a growth mindset sees criticism as a learning phase, and works to improve himself than sit around and sulk all day.

I believe our mental attitude affects our whole being as well, because when we have a positive mental attitude, there should be no hindrance for us to excel on what we want to pursue in life and leads us to healthy relationships with the people around us.

What type of mindset do you have?

Do you have a growth or fixed mindset?

Having a fixed mindset means staying focused on a certain goal leaving no room for mistakes, while a growth mindset offers more room for learning everyday.

Both can lead to positive results but a fixed mindset in my opinion is like being too hard on yourself. In life, we need to understand that some things may or may not work out the way we expect them to.

Some doors close with no further notice and though it may startle you, a person with a growth and calm mindset will take this as a challenge and an opportunity to learn more about his or her strengths.

Some people are yet to develop a mindset of their own, that is why it is difficult for  them to make decisions on their own or realize their worth or what their good at.

We need to set our mental attitude into maximum level, to think that we are great and can conquer anything life may throw at us.

Keep in mind that we were born not to be perfect, we are humans and we make mistakes. Set our minds to realize that in order to succeed in life, we must fail first.

Life is not all that easy, nobody ever said it was and as long as we have a positive outlook, it shouldn’t be too hard to reach our goals and dreams.

That’s why our mindset is very important, and plays a huge factor in our mental well being for us to stay focused and positive in whatever endeavors we may have in life.

It reflects how we live, how we interact with people in our lives and how we take the curve balls life throws at us.

And when we finally develop a clear and positive mindset, we can be sure to never miss anything that we aim for in life, may it be goals, dreams or work related matters.

It will affect our children too and how they will become parents one day.

How they saw us as parents impacts how we set our mental attitude, and it can be in a negative and positive way.

They will believe what we want them to believe and they will carry that later in life and on to their future family. So not only will affect us but the people around us.

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Passion

Hard work, great patience, and determination are some key essentials for a successful business. But is it really enough to succeed? Sometimes we can work hard, become very patient, and be determined to finish a task but still fail. We fail to give it our best shot because we are doing it all wrong.

What do I mean by this? Sometimes we don’t always get the results we expected because we do things half-heartedly. We lack that eagerness and enthusiasm for what we are doing and we take it for granted.

This is one reason why we fail in life. because of our lack of passion, our lack of interest. We can never do good at something we do not like.

In a workplace for example, how can you perform at a certain task if you drag yourself to work every day and rush things just to get them over with? You’re really not interested in what you are doing and you are taking it for granted. This is why some employees get stuck at the bottom. because they do not strive hard enough, because this is not what they really want to do.

It is very significant to know what your passion is. Do the things you enjoy doing, because you want to. not just because you need to.  Look deep inside you and think about what you really want in life and work towards it with a happy heart. By doing so you attract positive energy and good vibes, you attract success.

When we enjoy what we are doing, it brings out the best in everything that we do. Your eagerness and devotion make it so much easier for you to do things exceptionally. And this is when success flows right in.

Look deep within you and ask yourself, ” Is this really what I want to do, Or is this only what I need to do?” because needing and wanting are two different things. and unless you know the difference, only then can you be truly successful in life.

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Product

It is very important, in anything  that we want to sell out,

that we have the right product knowledge.

It is a must that we fully understand what our product is, what it does, and what it has to offer. You can’t go selling something you have never tried and have no idea of its use and effects to consumers.

In order to convince customers, we must know what we are offering to them.

We cannot convince people to believe in our products if haven’t tried it for ourselves.

How can you trust something if the person who is trying to introduce it to you does not seem to know what he is selling or he is talking about?

It is all about product knowledge dear.

We have to be convincing enough that they will want to try it for themselves because they can feel your excitement and jive about the product. You need to spark their interest, make them feel how effective and great the product worked for you, and they will want to try it to for sure.

If you were the consumer, would you want to buy from someone who is blunt and can’t even describe her product? Our choice of words and expression is a big thing too.

We must use strong words and real expressions to make them feel that the product is indeed real.

In any instances in life, it is important that we know what we are getting ourselves into isn’t it. Especially when it comes to making the right choices and the right decisions.

This applies most importantly in investment. We have to be very careful to what we are buying, to where we are going to spend our hard earned cash.

We need to try and put ourselves in our customer’s shoes.

Someone wise who will make a big investment or will purchase something pricey will think about these things first:

  1. What am I buying?
  2. Is it worth the price?
  3. Is it effective?

We need to assure them of these things. That is what customers want,

Assurace. They want to be sure that everything is explained to them and they want to understand every detail of the product completely.

Only someone who is knowledgeable about the product could inform them about these things. And by having great product knowledge, they will feel rest assured that they are making the right choice in purchasing the right product from the right merchant.

This is what we have talked about in the first part of this ebook, about Passion.

When you are passionate enough, you learn what the product is all about.

Because you have seen the effects for yourself, because you have tried it and loved it.

Sharing to others how great it is will become your passion.

And customers will feel that thrill you have about it, that they actually feel how real it is.

This is why it is so important to understand first what we are offering to the consumers.

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Planning

They say our life is god’s one big master plan.

Everything that happens in our lives is what god has planned for us.

But do you even have a plan of your own?

How and where do you see yourself ten years from now?

What are your plans for yourself in the future?

They say life is a roller coaster ride, and without any concrete plans, you are surely bound to see yourself scrambling at all the wrong directions, spiraling out of control.

That’s why we need to plan ahead. Whatever we do with our lives, we must have a plan.

Plan how to spend your money, plan how you start your own family and settle down.

It all starts with the right choices and then plan how to live out the decision you made,  how to follow that path you have set for yourself.

In reaching your goals, you must have a solid plan to follow. It is about how you want to achieve them and how long do you want it take.

For long term goals, some take years. But for those with only short term goals it could be weeks or months. Plan out what you have to do to reach that goal and make sure you stay focused on it.

It will all begin with yourself. Your inner strength and self determination.

No one will reach your dreams for you. No one will go out of their way to give you what you want in a silver platter right in front of you, you need to work hard for it.

And in order to to achieve it you must know exactly what to do.

And it everything else fails, you need to have a backup plan or plan B.

A strong building needs a good foundation and a good architect to work out the building’s blueprint. The architect designs or plan out the building’s structure so it will be built strong and solid.

That’s what you need to do. To have a strong and solid foundation within yourself.

To work out a structure for you to follow your dreams. You will need focus and self discipline to follow this plan and i’m telling you my dear once you master the plan, good things will come your way.

There is a saying that those who fail to plan, plan to fail.

This is somehow true, without a solid plan you would just be going with the flow, with no certain direction and just letting the wind blow you away in different directions.

So how do you plan to reach your goals with no concrete plan for your future?

What happens if something goes wrong along the way, how do you plan to avoid detours and delays?

Planning is getting yourself ready for unexpected circumstances too.

How you prepare yourself also defines you as an individual and helps you be ready on how to react and respond to certain events in your life.

Like in being a parent you need to have an educational plan for your child because we do not know what happens in the future, what if we don’t make it till our child’s college years? Who will send him/her to college?

We must plan ahead in order to avoid these instances. We must always be ready and know what to do with our lives, especially on how we want to be reaching our goals.

We do not know what will happen tomorrow, or the next day or next week.

Don’t get yourself in trouble by making a mistake in having to make big decisions at the spur of the moment just because you didn’t plan ahead, just because you got too confident that nothing could ever go wrong.

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Consistency

Now that we have discussed your passion, your plan and being in the right mindset, having self discipline and focus, now we must learn how to be consistent with our goal.

Don’t be satisfied with doing just your 50% effot.

Give it your best shot at all times, and do it this way everyday.

The progress might be slow, but if you keep doing it each day, you will certainly get there, slowly but surely.

When we are doing something for the first time, we don’t always learn it right away.

But if we are eager enough to learn it, we will strive each day to exert more effort into doing it better than we did the other day.

Make up your mind that you will do this today and every day and you will not give up.

Don’t change your mind every other day, doing your best today and being lousy the next day, this will get you nowhere and will slow down our progress to our 10k lifestyle.

It’s a big world out there, and unless you learn to strive each day consistently it will be a rough ride for you. Successful people don’t get tired easily, they work hard each day without any complains, they keep their focus and push harder each day for victory.

Like i said earlier, do things one step at a time. And do it everyday. Exert the same effort everyday and you will see that it will all pay off.

Remember the plan and stick that plan each day.  

It’s all about the right mental attitude. If you believe you can do it, then you most certainly can.

But if you look at yourself as a failure, then maybe you are.

Think of yourself as a winner, and think about how you will stay as a winner and not get left behind by everyone else in this race of life.

It’s easy to keep pushing, we will get tired and distracted. But don’t let that be an excuse for not trying again each day.

Keep doing it until you finally get the rhythm, until you finally get it right.

Because if you give up right away, how will you know how things would’ve turned out

If only you worked a bit harder and waited just a little longer?

For example, you know your weaknesses right?

Make it a daily habit to fight your weakness, even just by tiny efforts each day.

Let’s say your weakness is sleeping. It is very hard to wake up early in the morning for work. But if you teach yourself each day to be positive the moment you open your eyes,tha and get up with a smile, and do this every single morning, you will finally get used to it.

And you will see as the days go by that you are finally learning to get up easily in the morning without having to drag yourself up to get to work.

It’s all about maintaining the effort each day, and keeping up with it until we finally reach our goal.

It just doesn’t happen overnight, so we need to be firm with our objective.

We need to stand our ground that we will make things happen each and everyday, without letting things distract us or get in our way of reaching our goals.

Our consistency is one major factor in reaching our goals.

It is what helps keep us in line with our daily routines, and rules we have set for ourselves to achieve that target.

We need to know our limits and boundaries, and keep a clear mind towards success.

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